B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- click through rate outperformance rate for listicle headlines (2025)
Listicle headlines outperformed non-listicle headlines 70% of the time in terms of click-through rate according to Anyword research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anyword
Primary
Tier C
https://blogherald.com/blog-tips/ros-why-listicles-still-work-and-how-to-write-them-properly/ ↗
Source Article
Why listicles still work and how to write them properly
Not long ago, I found myself quietly judging a blogger friend for using yet another “7 Ways to…” headline. It felt lazy. Formulaic. Too Buzzfeed-ish. But then I saw her traffic.
Let’s just say I stopped judging and started listening.
Listicles—despite years of criticism from purists—still work. Not …
Original Research
Anyword
· Original study ↗
Methodology
Research by Anyword comparing listicle vs non-listicle headline CTR performance, as cited by The Blog Herald
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
listicle headlines: 70% click through rate outperformance rate. Source: Anyword (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/listicle-headline-ctr-outperform-70
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<blockquote cite="https://lighthousedata.io/data/listicle-headline-ctr-outperform-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- click through rate outperformance rate for listicle headlines<br><small>Source: Anyword (2025) · <a href="https://lighthousedata.io/data/listicle-headline-ctr-outperform-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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