B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- email bounce rate threshold for email newsletter list (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (4)
beehiiv
Primary
Tier B
https://www.beehiiv.com/blog/list-hygiene-the-most-underrated-way-to-increase-your-open-rates ↗
Source Article
List Hygiene: The Best Way to Increase Open Rates | beehiiv Blog
- Home
- Posts
- List Hygiene: The Best Way to Increase Open Rates
List Hygiene: The Best Way to Increase Open Rates
Keep your email newsletter list engaged with these strategies
When it comes to newsletters, everyone wants to know how to grow. But the fact of the matter is that list hygiene is equa…
Also cited by
startuphub.ai
https://www.startuphub.ai/
2026-08-15
forbes.com
https://www.forbes.com/
2026-08-15
Original Research
beehiiv
· Original study ↗
Methodology
Above this threshold, list cleanup is recommended.
Segmentation
IndustryMedia
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email newsletter list: 2% email bounce rate threshold. Source: beehiiv (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/list_hygiene_bounce_rate_threshold
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<blockquote cite="https://lighthousedata.io/data/list_hygiene_bounce_rate_threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email bounce rate threshold for email newsletter list<br><small>Source: beehiiv (2026) · <a href="https://lighthousedata.io/data/list_hygiene_bounce_rate_threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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