B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- budget allocation for LinkedIn advertisers (2026)
LinkedIn advertisers should allocate 20% to 30% of their total LinkedIn budget to retargeting campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Percuity
Primary
Tier C
https://percuity.ai/answers/linkedin-ads/linkedin-retargeting-campaigns/ ↗
Source Article
How to Run LinkedIn Retargeting Campaigns | Percuity Answer Library
How to Run LinkedIn Retargeting Campaigns
LinkedIn retargeting campaigns target users who previously visited your website, engaged with your ads, watched your videos, or opened your Lead Gen Forms. Retargeting on LinkedIn delivers 2–3x higher conversion rates and 30–50% lower CPL than cold targeting…
Original Research
Percuity
· Original study ↗
Methodology
Of total LinkedIn budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn advertisers: 20% budget allocation. Source: Percuity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin_retargeting_budget_allocation
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<blockquote cite="https://lighthousedata.io/data/linkedin_retargeting_budget_allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- budget allocation for LinkedIn advertisers<br><small>Source: Percuity (2026) · <a href="https://lighthousedata.io/data/linkedin_retargeting_budget_allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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