B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of users watching video without sound for LinkedIn video viewers (2025)
Up to 80% of LinkedIn users watch video without sound.
- Stated as 'Up to 80%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn Marketing
Primary
Tier C
https://weknowvideo.com.au/2025/10/linkedin-reach-is-tough-get-better-at-video-ads-to-break-through/ ↗
Source Article
LinkedIn Video Ads: Beat The Algorithm And Boost Conversions - We Know Video
There was a time when native video on LinkedIn was the secret weapon; raw, real, and rewarded by the feed. Alas, the algorithm giveth and taketh away, and lately organic reach has been feeling the squeeze, and even the best content is getting buried unless it’s boosted (we’ve seen it, we’ve felt it)…
Original Research
LinkedIn Marketing
· Original study ↗
Methodology
Blog citing LinkedIn Marketing research; exact original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn video viewers: 80% share of users watching video without sound. Source: LinkedIn Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-video-sound-off-viewing-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-video-sound-off-viewing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of users watching video without sound for LinkedIn video viewers<br><small>Source: LinkedIn Marketing (2025) · <a href="https://lighthousedata.io/data/linkedin-video-sound-off-viewing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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