B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- channel usage rate for B2B marketers (2024)
80% of B2B marketers use LinkedIn.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingProfs
Primary
Tier C
https://grupainfomax.com/blog/strategia-komunikacji-marki-must-have-w-twojej-firmie/ ↗
Source Article
Strategia komunikacji marki - must have w Twojej firmie
Strategia komunikacji marki – must have w Twojej firmie
Zaczepnie, odkrywczo, dostojnie, zabawnie – każda marka komunikuje w jakiś sposób. Ale charakterystycznie komunikują tylko te, które robią to świadomie. Bo widzisz, marki są jak ludzie – mają swoją osobowość. A tę nadaje im się poprzez strategi…
Original Research
MarketingProfs
· Original study ↗
Methodology
Citing MarketingProfs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 80% channel usage rate. Source: MarketingProfs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-usage-b2b-marketers-80
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<blockquote cite="https://lighthousedata.io/data/linkedin-usage-b2b-marketers-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- channel usage rate for B2B marketers<br><small>Source: MarketingProfs (2024) · <a href="https://lighthousedata.io/data/linkedin-usage-b2b-marketers-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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