B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

94%

94% -- share of b2b marketers ranking linkedin as top content distribution channel for B2B marketers (2022)

2022  · HubSpot

94% of B2B marketers report that LinkedIn is their top content distribution channel.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2022
Entity
B2B marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://revboss.com/blog/how-to-use-linkedin-to-ace-b2b-lead-generation ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
How to Use LinkedIn to Ace B2B Lead Generation
How to Use LinkedIn to Ace B2B Lead Generation Are you using LinkedIn lead generation as part of your B2B marketing strategy? If not, now is the time to start. LinkedIn is far and away the most effective platform for lead generation when compared to other platforms. HubSpot reports that LinkedIn’s v…
Original Research
HubSpot · Original study ↗

Cited from HubSpot research via RevBoss blog article

Methodology documented
Industrymarketing
Plain Text
B2B marketers: 94% share of b2b marketers ranking linkedin as top content distribution channel. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-top-content-distribution-b2b
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<blockquote cite="https://lighthousedata.io/data/linkedin-top-content-distribution-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of b2b marketers ranking linkedin as top content distribution channel for B2B marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/linkedin-top-content-distribution-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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