B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
51%
51% -- share of users engaging most with text posts for LinkedIn users (2026)
51% of users report that text posts are the content format they engage with most.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://personeur.com/personal-branding-expert/ ↗
Source Article
LinkedIn Ghostwriters for Founders and Executives | Personeur
◐ Discretion is the default, in writing
You have two decades of judgment and no time to write about it. Personeur interviews you, writes as you, and ships a presence that matches your record. Your name on everything. Ours on nothing.
One old post of yours, returned in your voice within a few days. N…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social content strategy report, 2026
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
LinkedIn users: 51% share of users engaging most with text posts. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-text-post-engagement-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-text-post-engagement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of users engaging most with text posts for LinkedIn users<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/linkedin-text-post-engagement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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