B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4
$4 -- minimum cost per click for LinkedIn Ads (Sponsored Content) (2013)
LinkedIn Ads Sponsored Content had a CPC floor of around $4.50 at launch in 2013.
- Estimated floor; ranged from ~$4.25 in uncompetitive audiences to ~$6.75 in competitive audiences
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2Linked (LinkedIn Ads Show)
Primary
Tier B
https://linkedinads.libsyn.com/ep-26-linkedin-ads-are-so-expensive-why-is-that ↗
Source Article
LinkedIn Ads Show: LinkedIn Ads are so expensive. Why is that?
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Jul 28, 2020
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LinkedIn Ads are unapol…
Original Research
B2Linked (LinkedIn Ads Show)
· Original study ↗
Methodology
Podcaster AJ Wilcox was among the first advertisers to launch LinkedIn Sponsored Content in 2013; he recalls the CPC floor at roughly $4.50 at launch, observing as low as $4.25 in uncompetitive audiences and about $6.75 in more competitive audiences.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads (Sponsored Content): $4 minimum cost per click. Source: B2Linked (LinkedIn Ads Show) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-sponsored-content-cpc-floor-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-sponsored-content-cpc-floor-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- minimum cost per click for LinkedIn Ads (Sponsored Content)<br><small>Source: B2Linked (LinkedIn Ads Show) (2013) · <a href="https://lighthousedata.io/data/linkedin-sponsored-content-cpc-floor-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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