B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- buyer engagement likelihood uplift with socially active reps for LinkedIn buyers (2025)
Buyers on LinkedIn are 57% more likely to engage with socially active employees compared to those relying on cold outreach.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.ziply.ai/social-selling-prospecting ↗
Source Article
Ziply AI for Social Selling & Smart Prospecting Tools
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Prospecting
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Original Research
Hootsuite
· Original study ↗
Methodology
Cited to Hootsuite 2025; secondary source citing someone else's research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn buyers: 57% buyer engagement likelihood uplift with socially active reps. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-socially-active-employee-engagement-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-socially-active-employee-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- buyer engagement likelihood uplift with socially active reps for LinkedIn buyers<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/linkedin-socially-active-employee-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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