B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

63%

63% -- personal profile vs company page engagement lift for LinkedIn personal profiles vs company pages (2026)

2026  · n=673,000  · Metricool

Personal profiles on LinkedIn generate 63% more engagement than company pages.

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Attribution: Metricool View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
LinkedIn personal profiles vs company pages
Sample Size
673,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Metricool Primary Tier C
https://avanzamas.cl/marketing-de-contenidos/lo-que-673-000-publicaciones-en-linkedin-le-ensenan-a-l… ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Lo que 673.000 publicaciones en LinkedIn le enseñan a los emprendedores del sur de Chile - Avanza+ | Agencia de marketing y agencia de funnels en Chile
¿Sabías que LinkedIn dejó de ser solo una red para buscar trabajo hace bastante tiempo? Hoy es una de las plataformas con mayor potencial para que emprendedores, consultores y dueños de negocio construyan autoridad, generen confianza y atraigan clientes — incluso desde Puerto Montt, Osorno o Valdivi…
Original Research
Metricool · Original study ↗

Personal profiles generate 63% more engagement than company pages, per Metricool's Estudio LinkedIn 2026 (analysis of more than 673,000 posts from 63,000 accounts worldwide). Figure cited secondhand by agency blog Avanza+.

Methodology documented
Industrymarketing
Plain Text
LinkedIn personal profiles vs company pages: 63% personal profile vs company page engagement lift. Source: Metricool (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-personal-profiles-63-more-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-personal-profiles-63-more-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- personal profile vs company page engagement lift for LinkedIn personal profiles vs company pages<br><small>Source: Metricool (2026) · <a href="https://lighthousedata.io/data/linkedin-personal-profiles-63-more-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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