B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50%

50% -- image engagement lift for LinkedIn (2025)

2025  · Just Connecting / Richard van der Blom

LinkedIn posts featuring images of people (particularly the author) receive up to 50% more engagement.

  • Lift is specified as 'up to 50%'
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Attribution: Just Connecting / Richard van der Blom View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
LinkedIn
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Just Connecting / Richard van der Blom Primary Tier A
https://mercermackay.com/thinking/blog/a-leaders-guide-to-the-linkedin-algorithm-what-the-data-says/ ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
A leader’s guide to the LinkedIn algorithm—what the data says
A leader’s guide to the LinkedIn algorithm—what the data says LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide breaks down what’s working now. …
Original Research
Just Connecting / Richard van der Blom · Original study ↗

Algorithm Insights Report 2025

Methodology documented
Industrymarketing
Plain Text
LinkedIn: 50% image engagement lift. Source: Just Connecting / Richard van der Blom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-people-images-50pct-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-people-images-50pct-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- image engagement lift for LinkedIn<br><small>Source: Just Connecting / Richard van der Blom (2025) · <a href="https://lighthousedata.io/data/linkedin-people-images-50pct-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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