B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- inmail reply rate for LinkedIn (2026)
Standard InMail messages achieved a 12% median reply rate across ~2.4M outbound messages in Quicklead customer campaigns.
- Median reply rate from customer campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,400,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quicklead
Primary
Tier B
https://quicklead.io/blogs/open-profile-vs-inmail-vs-connection-request ↗
Source Article
Open Profile vs InMail vs Connection Request - Which Wins?
Introduction
LinkedIn gives you three core outreach paths: send a connection request with a note, burn an InMail credit, or message an Open Profile for free. Most teams default to whichever one their tool happens to use, and never compare the conversion math. This post lays out reply rates, cost-per…
Original Research
Quicklead
· Original study ↗
Methodology
Analysis of ~2.4M outbound messages across Quicklead customer campaigns over past 12 months; top decile 22%.
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelinmail
Cite this stat
Plain Text
LinkedIn: 12% inmail reply rate. Source: Quicklead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-inmail-reply-rate-median-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-inmail-reply-rate-median-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- inmail reply rate for LinkedIn<br><small>Source: Quicklead (2026) · <a href="https://lighthousedata.io/data/linkedin-inmail-reply-rate-median-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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