B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.45%
0.45% -- image ad click through rate for LinkedIn Ads single image ad campaigns (B2B) (2025)
The average click-through rate for LinkedIn single image ads is 0.45%.
- Benchmark values fluctuate based on industry, targeting settings, and campaign objectives.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.45%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Webwings
Primary
Tier B
https://www.webwings.at/ratgeber/linkedin-ads-benchmarks/ ↗
Source Article
LinkedIn Ads Benchmarks – Wie gut ist deine Kampagnen-Performance?
LinkedIn Ads Benchmarks für 2025
Aktualisiert am: 15.06.2025
Wie gut performen deine LinkedIn Ads Kampagnen? Hier sind die wichtigsten Benchmarks, mit denen du deine Kampagnenleistung abgleichen kannst – mit Priorisierung der wichtigsten KPIs.
Diese Benchmarks sind Richtwerte. Je nach Branche, Targe…
Original Research
Webwings
· Original study ↗
Methodology
Agency benchmark (Richtwert) from 200+ Webwings-managed LinkedIn Ads campaigns over the past 5 years plus data from b2linked.com and theb2bhouse.com; stated target: >0.8%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads single image ad campaigns (B2B): 0.45% image ad click through rate. Source: Webwings (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-image-ad-ctr-benchmark-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-image-ad-ctr-benchmark-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.45%</strong> -- image ad click through rate for LinkedIn Ads single image ad campaigns (B2B)<br><small>Source: Webwings (2025) · <a href="https://lighthousedata.io/data/linkedin-image-ad-ctr-benchmark-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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