B Evidence Grade B Safe to Cite Dated

53%

53% -- social selling index for top-performing salespeople (2022)

Name: Social Selling Index Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2022 · LinkedIn

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Attribution: LinkedIn

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2022

Entity

top-performing salespeople

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

LinkedIn Primary Tier A

Confidence: 79/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Social Selling: What Is Social Selling & Why Is It Important? | LinkedIn Sales Solutions

What Is Social Selling? Sell with LinkedIn / Resources / Sales terms / Social selling Social Selling: Definition, Benefits & Tips for Sales Leaders Discover why social selling has become a leading modern sales approach. Create genuine connections with prospects and increase your revenue streams. Wit…

Also cited by

pewresearch.org https://www.pewresearch.org/

2026-08-16

uschamber.com https://www.uschamber.com/

2026-08-16

Original Research

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

top-performing salespeople: 53% social selling index. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-decision-maker-report-2022-social-selling-index

HTML Embed

<blockquote cite="https://lighthousedata.io/data/linkedin-decision-maker-report-2022-social-selling-index" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- social selling index for top-performing salespeople<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/linkedin-decision-maker-report-2022-social-selling-index" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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