B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

37%

37% -- click through rate uplift with cta for LinkedIn ad creatives with in-visual CTA (2023)

Name: Click Through Rate Uplift With Cta Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2023 · n=20,000,000 · AdCreative.ai

LinkedIn ad creatives that include an in-visual CTA achieve a 37% higher click-through rate compared to those without one.

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Attribution: AdCreative.ai View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2023

Entity

LinkedIn ad creatives with in-visual CTA

Sample Size

20,000,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AdCreative.ai Primary Tier B

https://fr.adcreative.ai/post/learnings-from-analysing-ad-creatives-for-linkedin-ads ↗

Confidence: 53/100 Vintage: 2023 Channel: Wayback

Source Article

Nous avons analysé 20 millions de créations publicitaires pour les annonces Linkedin, et voici ce que nous avons appris

Obtenez 500 $ de crédits Google Ads GRATUITS! Anglais Retourner Posté par Tufan Gok Choisissez un auteur... - 24 mars 2023 Cet article se penchera sur cinq enseignements éprouvés en matière d'annonces LinkedIn, étayés par l'analyse de 20 millions de créations par AdCreative.ai. À la fin de cet artic…

Original Research

AdCreative.ai · Original study ↗

Methodology

Based on AdCreative.ai analysis of 20 million ad creatives

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

LinkedIn ad creatives with in-visual CTA: 37% click through rate uplift with cta. Source: AdCreative.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-cta-in-creative-37-percent-higher-ctr

HTML Embed

<blockquote cite="https://lighthousedata.io/data/linkedin-cta-in-creative-37-percent-higher-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate uplift with cta for LinkedIn ad creatives with in-visual CTA<br><small>Source: AdCreative.ai (2023) · <a href="https://lighthousedata.io/data/linkedin-cta-in-creative-37-percent-higher-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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