B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- performance suppression for LinkedIn (2025)
Publishing back-to-back LinkedIn posts in the same format can suppress performance by up to 20%.
- Performance suppression is up to 20%, especially pronounced for text-only formats
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Just Connecting / Richard van der Blom
Primary
Tier A
https://mercermackay.com/thinking/blog/a-leaders-guide-to-the-linkedin-algorithm-what-the-data-says/ ↗
Source Article
A leader’s guide to the LinkedIn algorithm—what the data says
A leader’s guide to the LinkedIn algorithm—what the data says
LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide breaks down what’s working now. …
Original Research
Just Connecting / Richard van der Blom
· Original study ↗
Methodology
Algorithm Insights Report 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn: 20% performance suppression. Source: Just Connecting / Richard van der Blom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-back-to-back-post-suppression-20pct
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<blockquote cite="https://lighthousedata.io/data/linkedin-back-to-back-post-suppression-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- performance suppression for LinkedIn<br><small>Source: Just Connecting / Richard van der Blom (2025) · <a href="https://lighthousedata.io/data/linkedin-back-to-back-post-suppression-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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