B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- linkedin b2b roas for LinkedIn Ads — B2B lead generation (2025)
LinkedIn Ads deliver 2.0x to 3.0x ROAS for B2B lead generation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rule1.ai
Primary
Tier B
https://rule1.ai/articles/roas-benchmarks ↗
Source Article
ROAS Benchmarks by Industry: What to Expect in 2026 | rule1
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ROAS Benchmarks by Industry: What to Expect in 2026
ROAS benchmarks by industry and platform with hard numbers from 35,000+ advertisers. Meta, Google, TikTok data broken down by vertical.
The average ecommerce ROAS dropped to 2.87x in 2025 — down 4% year over year. …
Original Research
rule1.ai
· Original study ↗
Methodology
Range 2.0x–3.0x, midpoint extracted
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
LinkedIn Ads — B2B lead generation: 2 linkedin b2b roas. Source: rule1.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-b2b-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-b2b-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- linkedin b2b roas for LinkedIn Ads — B2B lead generation<br><small>Source: rule1.ai (2025) · <a href="https://lighthousedata.io/data/linkedin-b2b-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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