B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- click through rate uplift for LinkedIn Ads (2022)
In A/B testing of LinkedIn Ads imagery formats, square images generated a 15% higher click-through rate compared to horizontal images.
- No specific sample size or detailed formal methodology published beyond being statistically significant.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
B2Linked.com (LinkedIn Ads Show)
Primary
Tier C
https://linkedinads.libsyn.com/linkedin-ads-imagery-what-kinds-of-creative-perform-best ↗
Source Article
LinkedIn Ads Show: LinkedIn Ads Imagery: What kinds of creative perform best?
Preview Mode Links will not work in preview mode
Oct 27, 2022
Here were the resources we covered in the episode:
Calculating ROI on your LinkedIn Ads
Post from AJ about square images
Nancy Harhut - Speaks a lot about marketing psychology
Join LinkedIn Ads Fanatics community for access to all our cou…
Original Research
B2Linked.com (LinkedIn Ads Show)
· Original study ↗
Methodology
B2Linked's own A/B tests of LinkedIn Ads imagery (square vs horizontal image format), reported as statistically significant; shared on the LinkedIn Ads Show podcast (episode dated Oct 27, 2022). No sample size or formal methodology published.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads: 15% click through rate uplift. Source: B2Linked.com (LinkedIn Ads Show) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-ads-square-image-ctr-uplift
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<blockquote cite="https://lighthousedata.io/data/linkedin-ads-square-image-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate uplift for LinkedIn Ads<br><small>Source: B2Linked.com (LinkedIn Ads Show) (2022) · <a href="https://lighthousedata.io/data/linkedin-ads-square-image-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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