B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- linear upfront ecpm growth for linear TV advertising (2024)
Linear upfront eCPMs increased by 12%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Guideline Solutions
Primary
Tier B
https://qa.outfront.dev/blog/what-are-top-media-trends-mid-2024-advertising-trends-report-part-2 ↗
Source Article
What Are the Top Advertising Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
What Are the Top Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
July 9, 2024
What are the most important trends happening now across the realm of advertising media? What do brands and businesses need to know about current advertising trends?
This is the second of three blog …
Original Research
Guideline Solutions
· Original study ↗
Methodology
Cited from Guideline Solutions
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
linear TV advertising: 12% linear upfront ecpm growth. Source: Guideline Solutions (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linear-upfront-ecpm-12
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<blockquote cite="https://lighthousedata.io/data/linear-upfront-ecpm-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- linear upfront ecpm growth for linear TV advertising<br><small>Source: Guideline Solutions (2024) · <a href="https://lighthousedata.io/data/linear-upfront-ecpm-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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