B
Evidence Grade B
Safe to Cite
Dated
10
10 -- marketing roi increase for LIFT ROI (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier A
https://www.kantar.com/north-america/campaigns/artificial-intelligence?utm_source=partner&utm_medium… ↗
Source Article
AI at Kantar
Kantar is your indispensable brand partner in a world being reimagined by AI
Innovation in AI is opening new frontiers in the collection, interpretation and application of human data. It enables even deeper understanding of how people everywhere think and act - and allows us to generate brand-defini…
Original Research
Kantar
· Original study ↗
Methodology
Range provided, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LIFT ROI: 10 marketing roi increase. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lift-roi-return
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lift-roi-return" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- marketing roi increase for LIFT ROI<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/lift-roi-return" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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