B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- cost per purchase improvement for Liforme (Meta Advantage+ Shopping Campaigns) (2025)
Meta's Advantage+ Shopping Campaigns (ASC) outperformed traditional campaigns by 67% in cost per purchase during testing for Liforme.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Realtime Agency
Primary
Tier B
https://martechtrend.com/ai-in-advertising-case-studies-that-prove-roi-gains/ ↗
Source Article
AI in Advertising: Case Studies That Prove ROI Gains - martechtrend
AI in Advertising: Transforming Campaign Performance
Artificial Intelligence (AI) is revolutionizing advertising, delivering measurable performance improvements across industries. With over 37% of marketing professionals actively using generative AI, the landscape is shifting rapidly toward more eff…
Original Research
Realtime Agency
· Original study ↗
Methodology
Meta holdout testing comparing ASC AI automation vs traditional campaign structure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Liforme (Meta Advantage+ Shopping Campaigns): 67% cost per purchase improvement. Source: Realtime Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/liforme-asc-cost-per-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/liforme-asc-cost-per-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- cost per purchase improvement for Liforme (Meta Advantage+ Shopping Campaigns)<br><small>Source: Realtime Agency (2025) · <a href="https://lighthousedata.io/data/liforme-asc-cost-per-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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