C
Evidence Grade C
Use with Hedging
Current
16%
16% -- customer lifetime value for Referral Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
LoyaltyLion
Primary
Tier C
https://loyaltylion.com/uk/blog/5-unique-strategies-to-drive-customer-retention ↗
Source Article
5 unique strategies to drive customer retention - LoyaltyLion
Pepped is a boutique lifecycle marketing agency that specializes in helping D2C businesses attract, convert and retain more customers, using the power of email and SMS marketing.
‘Pep’ means to make something more lively and engaging, which is exactly what Pepped does. We empower businesses in the U…
Also cited by
2026-08-15
Original Research
LoyaltyLion
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Referral Customers: 16% customer lifetime value. Source: LoyaltyLion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lifetime_value_referral_customers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lifetime_value_referral_customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- customer lifetime value for Referral Customers<br><small>Source: LoyaltyLion (2026) · <a href="https://lighthousedata.io/data/lifetime_value_referral_customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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