B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- brands likely to hit lifecycle marketing goals for brands using lifecycle marketing (2025)
68% of brands report they are likely or very likely to hit their lifecycle marketing goals in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Customer.io
Primary
Tier B
https://antlere.com/customer-lifecycle/ ↗
Source Article
Master the Customer Lifecycle to Maximize Lifetime Value
Original Research
Customer.io
· Original study ↗
Methodology
From Customer.io State of Lifecycle Marketing Report 2025; survey-based self-reported likelihood
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using lifecycle marketing: 68% brands likely to hit lifecycle marketing goals. Source: Customer.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lifecycle-marketing-goals-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lifecycle-marketing-goals-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brands likely to hit lifecycle marketing goals for brands using lifecycle marketing<br><small>Source: Customer.io (2025) · <a href="https://lighthousedata.io/data/lifecycle-marketing-goals-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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