B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- brand boycott rate for 2SLGBTQIA+ consumers (2025)
72% of 2SLGBTQIA+ consumers will stop purchasing from a brand they feel devalues their community.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://andhumanity.co/insights/pride-marketing-in-2026-the-brands-showing-up-are-already-winning/ ↗
Source Article
Pride Marketing in 2026: The Brands Showing Up Are Already Winning
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
2SLGBTQIA+ consumers: 72% brand boycott rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lgbtq-stop-purchasing-devaluing-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lgbtq-stop-purchasing-devaluing-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand boycott rate for 2SLGBTQIA+ consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/lgbtq-stop-purchasing-devaluing-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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