B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- brand boycott rate for US adults aged 18-25 (2024-2025)
45% of Gen Z adults boycotted brands considered unethical between 2024 and 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Mintel
Primary
Tier A
https://negociosdebeleza.beautyfair.com.br/o-que-as-marcas-precisam-saber-sobre-o-comportamento-onli… ↗
Source Article
O que as marcas precisam saber sobre o comportamento online da Geração Z - Negócios de Beleza - Beauty Fair
A Geração Z, nascida entre 1997 e 2012, já é uma força no consumo, buscando não apenas produtos, mas também valores, propósito e transparência das marcas. Com um comportamento de compra online enraizado, essa geração prioriza conveniência, rapidez e custo-benefício, realizando compras frequentes, es…
Original Research
Mintel
· Original study ↗
Methodology
Mintel study on consumer behavior
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US adults aged 18-25: 45% brand boycott rate. Source: Mintel (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-brand-boycotts-2024-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-brand-boycotts-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- brand boycott rate for US adults aged 18-25<br><small>Source: Mintel (2024-2025) · <a href="https://lighthousedata.io/data/gen-z-brand-boycotts-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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