B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.42%
3.42% -- direct mail response rate house list for letter-sized envelope direct mail (house list) (2008-2010)
Letter-sized envelopes had an average direct mail response rate of 3.42% for a house list between 2008 and 2010.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.42%
Unit
Percentage
Data Vintage
2008-2010
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association (DMA)
Primary
Tier B
https://easypurl.info/the-realities-of-the-direct-mail-marketplace/ ↗
Source Article
Why Use PURLs & Landing Pages? Look at the Numbers. - Easypurl Insider Blog
It’s no secret that Personalized URLs and Dynamic Landing Pages are among the hottest and most talked about tools in today’s world of direct marketing. But why do you need to add them to your marketing plan? Here are some numbers that illustrate why:
According to studies by the DMA and other top mar…
Original Research
Direct Marketing Association (DMA)
· Original study ↗
Methodology
DMA response rate study; prospect list response rate was 1.38%
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelevents
Cite this stat
Plain Text
letter-sized envelope direct mail (house list): 3.42% direct mail response rate house list. Source: Direct Marketing Association (DMA) (2008-2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/letter-envelope-response-rate-house-list
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<blockquote cite="https://lighthousedata.io/data/letter-envelope-response-rate-house-list" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.42%</strong> -- direct mail response rate house list for letter-sized envelope direct mail (house list)<br><small>Source: Direct Marketing Association (DMA) (2008-2010) · <a href="https://lighthousedata.io/data/letter-envelope-response-rate-house-list" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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