B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- percentage increase for Les Mills On Demand acquisition marketing efficiency (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Les Mills
Primary
Tier A
https://nzmarketingmag.co.nz/data-on-demand-putting-some-muscle-into-les-mills-pure-play-bid/ ↗
Source Article
Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid - New Zealand Marketing Magazine
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
Co-founded in 2012 by Cornelius and Linda Boertjens, consult…
Original Research
Les Mills
· Original study ↗
Methodology
Compared to interest-based audiences available with Google or Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Les Mills On Demand acquisition marketing efficiency: 40% percentage increase. Source: Les Mills (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/les_mills_on_demand_efficiency_increase
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<blockquote cite="https://lighthousedata.io/data/les_mills_on_demand_efficiency_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage increase for Les Mills On Demand acquisition marketing efficiency<br><small>Source: Les Mills (2024) · <a href="https://lighthousedata.io/data/les_mills_on_demand_efficiency_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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