B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$150,000
$150,000 -- award entry spend for Leo Burnett (2009)
Leo Burnett spent around $150,000 to enter 400 pieces of work into the One Show in 2009.
- Amount is approximate ('around $150,000')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$150,000
Unit
Currency Usd
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
One Show
Primary
Tier B
http://arabadonline.com/details/advertising/advertising-awards-counting-the-costs ↗
Source Article
ArabAd
Original Research
One Show
· Original study ↗
Methodology
From leaked entry spreadsheet
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leo Burnett: $150,000 award entry spend. Source: One Show (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leo-burnett-one-show-spend
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<blockquote cite="https://lighthousedata.io/data/leo-burnett-one-show-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150,000</strong> -- award entry spend for Leo Burnett<br><small>Source: One Show (2009) · <a href="https://lighthousedata.io/data/leo-burnett-one-show-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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