B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- pla cost per click decrease for Lenovo (2021)

Name: Pla Cost Per Click Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2021 · Modern Retail

Lenovo experienced a 44% decrease in cost-per-click (CPC) by shifting focus and spend to product listing ads (PLA) compared to traditional keyword search campaigns in 2021.

Compared to paying for traditional keyword search campaigns

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Attribution: Modern Retail View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2021

Entity

Lenovo

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

74/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Modern Retail Primary Tier B

https://www.modernretail.co/retailers/inside-lenovos-newfound-focus-on-dtc-growth/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Inside Lenovo's newfound focus on DTC growth

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vettimes.com https://www.vettimes.com/

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kff.org https://www.kff.org/

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amraandelma.com https://www.amraandelma.com/

2026-08-15

cio.economictimes.indiatimes.com https://cio.economictimes.indiatimes.com/

2026-08-15

Original Research

Modern Retail · Original study ↗

Methodology

Decrease in cost-per-click for product listing ads (PLA).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Lenovo: 44% pla cost per click decrease. Source: Modern Retail (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lenovo_pla_cpc_decrease_2021

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<blockquote cite="https://lighthousedata.io/data/lenovo_pla_cpc_decrease_2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- pla cost per click decrease for Lenovo<br><small>Source: Modern Retail (2021) · <a href="https://lighthousedata.io/data/lenovo_pla_cpc_decrease_2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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