B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$23
$23 -- cost per acquisition for Lemon Perfect (Amazon DSP display campaigns, experimental group with bid modifiers) (2025-07)
The experimental group with bid modifiers achieved a CPA of $23 in Amazon DSP display campaigns.
- Results from a specific vendor-led A/B test case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gigi
Primary
Tier B
https://gigico.ai/blog/the-case-for-bid-modifiers-how-lemon-perfect-drove-a-36x-lift-in-purchase-rat… ↗
Source Article
The case for bid modifiers: How Lemon Perfect drove a 36x lift in purchase rate - Gigi
August 14, 2025
5 min
The Case for Bid Modifiers
When Amazon Ads rolled out bid modifiers in Q4 2024, the idea was simple but powerful: instead of setting one static bid per line item, you could now dial bids up or down based on six dimensions—audience, device type, operating system, geo-location, c…
Original Research
Gigi
· Original study ↗
Methodology
A/B test via AMC audiences; experimental group with device/OS/geo bid modifiers achieved CPA of $23 vs. $638 for control group; vendor-reported case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lemon Perfect (Amazon DSP display campaigns, experimental group with bid modifiers): $23 cost per acquisition. Source: Gigi (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lemon-perfect-experimental-cpa-23
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lemon-perfect-experimental-cpa-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- cost per acquisition for Lemon Perfect (Amazon DSP display campaigns, experimental group with bid modifiers)<br><small>Source: Gigi (2025-07) · <a href="https://lighthousedata.io/data/lemon-perfect-experimental-cpa-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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