B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- leads to meeting rate for B2B trade show exhibitors (on-floor booking) (2026)
The leads-to-meeting rate for meetings booked directly on the event floor is roughly 52%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2Brain
Primary
Tier C
https://www.b2brain.com/blogs/best-app-for-events ↗
Source Article
10 Best Apps for Events: Lead Capture, Badge Scanning, Attendee Engagement, CRM Integration, and Pricing Model | B2Brain
10 Best Apps for Events: Lead Capture, Badge Scanning, Attendee Engagement, CRM Integration, and Pricing Model
Written by
Sridhar Ranganathan
Last Updated :
July 20, 2026
Skim in:
13
mins
In this article
TL;DR
The best app for events depends on your job: organizers need attendee-engagement apps, whi…
Original Research
B2Brain
· Original study ↗
Methodology
Vendor-claimed benchmark for on-floor booking vs post-event follow-up
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B trade show exhibitors (on-floor booking): 52% leads to meeting rate. Source: B2Brain (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leads-to-meeting-rate-52pct-onfloor
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<blockquote cite="https://lighthousedata.io/data/leads-to-meeting-rate-52pct-onfloor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- leads to meeting rate for B2B trade show exhibitors (on-floor booking)<br><small>Source: B2Brain (2026) · <a href="https://lighthousedata.io/data/leads-to-meeting-rate-52pct-onfloor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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