B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of leads not ready to buy initially for Sales leads (email nurturing funnel) (2025)
50% of leads are not ready to buy initially.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
EmailVendorSelection.com
Primary
Tier C
https://limitless.center/email-marketing-best-practices-for-financial-services-firms-a-technique-bas… ↗
Source Article
Email Marketing Best Practices for Financial Services Firms: A Technique-Based Approach
Introduction: The Power of Email Marketing in Financial Services
Email marketing remains a cornerstone for financial services firms, offering a direct, cost-effective way to build trust, educate clients, and drive engagement in a highly regulated industry. With an average ROI of 4200% according to t…
Original Research
EmailVendorSelection.com
· Original study ↗
Methodology
Funnel behavior stat used to justify lead-nurturing drip campaigns; cited in article to EmailVendorSelection.com aggregator.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales leads (email nurturing funnel): 50% share of leads not ready to buy initially. Source: EmailVendorSelection.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leads-not-ready-to-buy-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/leads-not-ready-to-buy-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of leads not ready to buy initially for Sales leads (email nurturing funnel)<br><small>Source: EmailVendorSelection.com (2025) · <a href="https://lighthousedata.io/data/leads-not-ready-to-buy-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.