B
Evidence Grade B
Use with Hedging
Recent
61.5%
61.5% — leads better informed for marketers (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
61.5%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
1
Methodology
50
Freshness
80
Sources (3)
Wisernotify
Primary
Tier B
https://wisernotify.com/blog/marketing-automation-stats/ ↗
Also cited by
blog.hubspot.com
https://blog.hubspot.com/marketing/marketing-channels
2026-02-16
Influencermarketinghub
https://influencermarketinghub.com/ai-marketing-benchmark-report/
2026-02-16
Original Research
HubSpot
· Original study ↗
Segmentation
RoleAll marketers
Cite this stat
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Plain Text
marketers: 61.5% leads better informed. Source: Wisernotify (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/leads-better-informed-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/leads-better-informed-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.5%</strong> — leads better informed for marketers<br><small>Source: Wisernotify (2025) · <a href="https://lighthousedata.io/data/leads-better-informed-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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