B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
70%
70% -- panel provider data return rate for one recent prospect (recent)
One recent prospect cited having to return 70% of data provided by a leading panel provider due to quality concerns/fraud.
- Anecdotal claim from a single prospect
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
recent
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://www.kantar.com/campaigns/pf/boosting-survey-data-quality?utm_campaign=2023 Brand-Reputatio… ↗
Source Article
Boosting survey data quality with antifraud technology
Let's face the facts:
Fact #1: Not every survey panellist is fully engaged when taking every survey (they are human). And there are known groups and sophisticated individuals trying to hack panels to collect rewards they didn’t earn (people are paid for their time and data).
Fact #2: Quality starts …
Original Research
Kantar
· Original study ↗
Methodology
Cited by one recent prospect
Methodology documented
Segmentation
IndustryMarket Research
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
one recent prospect: 70% panel provider data return rate. Source: Kantar (recent). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leading-panel-provider-data-return-rate
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<blockquote cite="https://lighthousedata.io/data/leading-panel-provider-data-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- panel provider data return rate for one recent prospect<br><small>Source: Kantar (recent) · <a href="https://lighthousedata.io/data/leading-panel-provider-data-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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