B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- relative adoption likelihood leaders vs others for Industry-leading companies vs. other companies (2014)
Industry-leading companies are 67% more likely to use automation than other companies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier B
https://www.lianatech.fr/blog-news/liana-technologies-hints-and-tips-trucs-et-astuces/astuce/les-ben… ↗
Source Article
Les bénéfices chiffrés de l’automatisation marketing | Liana Technologies
L’automatisation marketing est utilisée par de plus en plus d’entreprises et beaucoup prévoient de franchir le cap. Ses points forts : booster le business tout en réalisant des économies, mais que disent les chiffres ? Est-ce que l’automatisation est rentable ? Si oui, comment ?
Les gros poissons en…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Leading companies are 67% more likely to use marketing automations than other companies.
Methodology documented
Segmentation
IndustryAll
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Industry-leading companies vs. other companies: 67% relative adoption likelihood leaders vs others. Source: Aberdeen Group (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leaders-67pct-more-likely-automation-2014
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<blockquote cite="https://lighthousedata.io/data/leaders-67pct-more-likely-automation-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- relative adoption likelihood leaders vs others for Industry-leading companies vs. other companies<br><small>Source: Aberdeen Group (2014) · <a href="https://lighthousedata.io/data/leaders-67pct-more-likely-automation-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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