B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- email reply rate for Leadable ABM email campaigns (financial services prospects, USA) (2024)
Leadable's hyper-personalized ABM email campaigns targeting senior marketing prospects in the US financial services sector achieved an 18% reply rate in the first month.
- Case study based on campaigns run on traditional outbound channels; service offering has since updated
- Results reflect the first month of campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadable
Primary
Tier A
https://www.leadable.io/case-studies/scribe ↗
Source Article
Leadable & Scribe | Case Study
Setting appointments with senior marketing prospects in the financial services sector in USA
The Challenge
To generate leads for agency retainer work with CMOs and other senior marketing profiles in banks and the financial services sector in USA.
The Solution
Leadable is running hyper-personalized A…
Original Research
Leadable
· Original study ↗
Methodology
Vendor case study; first-month ABM outbound email campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leadable ABM email campaigns (financial services prospects, USA): 18% email reply rate. Source: Leadable (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leadable-scribe-abm-reply-rate
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<blockquote cite="https://lighthousedata.io/data/leadable-scribe-abm-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email reply rate for Leadable ABM email campaigns (financial services prospects, USA)<br><small>Source: Leadable (2024) · <a href="https://lighthousedata.io/data/leadable-scribe-abm-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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