B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- email reply rate growth for Leadable cold email campaigns (2021-2022)
Leadable observed an approximate 29% increase in email replies in February compared to January in both 2021 and 2022.
- Reported as an approximate value (~29%) across in-house Leadable campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2021-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadable
Primary
Tier A
https://www.leadable.io/post/new-year-new-opportunities-how-to-effectively-prospect-in-january ↗
Source Article
Leadablog | New Year, New Opportunities: How to Effectively Prospect in January
New Year, New Opportunities: How to Effectively Prospect in January
The start of a new year often means the start of a new Sales quota. This time of year, however, is often seen as the most difficult time when it comes to outbound - So how does one effectively prospect in what is widely considered t…
Original Research
Leadable
· Original study ↗
Methodology
First-party campaign data comparing February reply rates to January in 2021 and 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leadable cold email campaigns: 29% email reply rate growth. Source: Leadable (2021-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leadable-february-reply-increase
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<blockquote cite="https://lighthousedata.io/data/leadable-february-reply-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- email reply rate growth for Leadable cold email campaigns<br><small>Source: Leadable (2021-2022) · <a href="https://lighthousedata.io/data/leadable-february-reply-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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