B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- lead generation roi increase for enterprises using lead scoring (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
MarketingSherpa
Primary
Tier A
https://www.brightdigital.com/nl/blog/inbound-marketing-blog/lead-scoring-hoe-stuur-je-de-juiste-lea… ↗
Source Article
Lead scoring: hoe stuur je de juiste leads door naar sales?
Als B2B marketeer is één van je belangrijkste uitdagingen: ervoor zorgen dat je website een voortdurende stroom van interessante leads voor je sales collega's oplevert.
Vanaf het moment dat er voldoende leads binnenkomen, dient zich vaak de volgende vraag aan: welke leads moet ik nu direct doorsture…
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa report on lead scoring effectiveness
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
enterprises using lead scoring: 77% lead generation roi increase. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-scoring-increase-lead-generation-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lead-scoring-increase-lead-generation-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- lead generation roi increase for enterprises using lead scoring<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/lead-scoring-increase-lead-generation-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.