B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- sales qualified lead cost reduction for Companies using lead nurturing processes (2025)
Companies that use lead nurturing processes achieve more sales-qualified leads at approximately 33% lower cost.
- Approximation stated as 'about 33%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sender
Primary
Tier C
https://yellowo.co.uk/why-inbound-outbound-and-signals-must-work-together/ ↗
Source Article
Why Inbound, Outbound and Signals Must Work Together - Yellow O - Generating Pipeline With Signal-Based Prospecting
Introduction
We often hear that inbound is dead, or outbound is obsolete. Every six months someone makes one of those declarations. Yet in 2025 the more accurate view is that neither strategy alone is sufficient. B2B Go To Market Strategies must be an ecosystem in which inbound, outbound and signal-…
Original Research
Sender
· Original study ↗
Methodology
Cited from Sender
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Companies using lead nurturing processes: 33% sales qualified lead cost reduction. Source: Sender (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-sql-cost-33-less
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<blockquote cite="https://lighthousedata.io/data/lead-nurturing-sql-cost-33-less" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- sales qualified lead cost reduction for Companies using lead nurturing processes<br><small>Source: Sender (2025) · <a href="https://lighthousedata.io/data/lead-nurturing-sql-cost-33-less" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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