B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- lead generation cost reduction for companies excelling in lead nurturing (2023)
Companies that excel in lead nurturing generate leads at a 33% lower cost.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://martechasia.net/features/the-martech-landscape-over-the-last-20-years/ ↗
Source Article
The martech landscape over the last 20 years | MartechAsia
Has the marketing profession moved forward or backward in the last 20 years?
The marketing technology (martech) landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions cov…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research finding cited by MartechAsia
Methodology documented
Segmentation
IndustryMartech
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
companies excelling in lead nurturing: 33% lead generation cost reduction. Source: Forrester Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-lower-cost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lead-nurturing-lower-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- lead generation cost reduction for companies excelling in lead nurturing<br><small>Source: Forrester Research (2023) · <a href="https://lighthousedata.io/data/lead-nurturing-lower-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.