B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- lead nurturing cost reduction for Companies excelling at lead nurturing via email marketing (2026)
Companies excelling at lead nurturing through email marketing generate sales at 33% lower costs.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier C
https://www.truvisibility.com/blog/email-list-acquisition-tips-for-service-businesses-and-contractor… ↗
Source Article
Email List Acquisition Tips for Service Businesses and Contractors
Email marketing remains one of the most effective ways to reach, engage with, convert, and keep customers. For service businesses and contractors, building a robust email list is crucial for maintaining communication with clients, promoting services, and driving business growth. Here, we’ll explore …
Original Research
Backlinko
· Original study ↗
Methodology
Cited from Backlinko email marketing stats
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies excelling at lead nurturing via email marketing: 33% lead nurturing cost reduction. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-email-lower-cost
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<blockquote cite="https://lighthousedata.io/data/lead-nurturing-email-lower-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- lead nurturing cost reduction for Companies excelling at lead nurturing via email marketing<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/lead-nurturing-email-lower-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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