B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- nurturing cost reduction for Companies that excel at lead nurturing (2026)
Companies that excel at lead nurturing generate sales-ready leads at a 33% lower cost.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://ascendlymarketing.com/what-is-a-sales-qualified-lead/ ↗
Source Article
Mastering What Is a Sales Qualified Lead for Success
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research data cited via Salesgenie summary
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
Companies that excel at lead nurturing: 33% nurturing cost reduction. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-cost-reduction
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<blockquote cite="https://lighthousedata.io/data/lead-nurturing-cost-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- nurturing cost reduction for Companies that excel at lead nurturing<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/lead-nurturing-cost-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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