B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- sales lift from lead nurturing excellence for organizations excelling at lead nurturing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
http://beyondcodes.com/lead-nurturing-retention-mindshare/ ↗
Source Article
Lead Nurturing = Retention of Mindshare - B2B Lead Generation Company
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited secondhand; also reports 33% lower cost
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations excelling at lead nurturing: 50% sales lift from lead nurturing excellence. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-50pct-more-sales-33pct-lower-cost
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<blockquote cite="https://lighthousedata.io/data/lead-nurturing-50pct-more-sales-33pct-lower-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales lift from lead nurturing excellence for organizations excelling at lead nurturing<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/lead-nurturing-50pct-more-sales-33pct-lower-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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