B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- sales ready leads uplift for Companies excelling at lead nurturing (2026)
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost according to McKinsey research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://delverise.com/blog/b2b-sales-funnel-conversion-rates-benchmarks-2026 ↗
Source Article
B2B Sales Funnel Conversion Benchmarks 2026: Stage by Stage
←Back to blogB2B Sales Funnel Conversion Benchmarks 2026: Stage by Stage
Growth & Demand GenerationGuideMay 20, 202656 min read
B2B sales funnel conversion benchmarks by industry and stage, plus optimization strategies to lift lead-to-MQL, SQL, and trial-to-paid rates across your revenue engine.
In …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Delverise
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Companies excelling at lead nurturing: 50% sales ready leads uplift. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-50-percent-more-sales-ready-leads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lead-nurturing-50-percent-more-sales-ready-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales ready leads uplift for Companies excelling at lead nurturing<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/lead-nurturing-50-percent-more-sales-ready-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.