B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- lead acceptance rate for B2B sales teams (2025)
According to Forrester, the lead acceptance rate (SAL rate) should be 90%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://labnify.com/blog/lead-generation-ideas-for-b2b-and-b2c/ ↗
Source Article
Lead Generation Ideas for B2B /B2C
B2B and B2C lead generation process is at the heart of every company’s concerns. Lead generation literally means the detection of sales leads. Indeed, generating qualified b2b leads is the most critical step that leads to closing the sale.
To convert a commercial contact into a lead, actions must be…
Original Research
Forrester
· Original study ↗
Methodology
Cited from Forrester research; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales teams: 90% lead acceptance rate. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-acceptance-rate-forrester-90
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<blockquote cite="https://lighthousedata.io/data/lead-acceptance-rate-forrester-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- lead acceptance rate for B2B sales teams<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/lead-acceptance-rate-forrester-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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