B
Evidence Grade B
Safe to Cite
Dated
65%
65% -- sales increase rate for LC Waikiki jeans sales (2018-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier A
https://mmaglobal.com/casestudies/lc-waikiki-raising-brand-awareness-and-boosting-sales-facebook-vid… ↗
Source Article
LC Waikiki: Raising brand awareness and boosting sales with Facebook video ads
Original Research
MMA Global
· Original study ↗
Methodology
Increase in jeans sales during the May 8–31, 2018 campaign period compared to the pre-ad period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LC Waikiki jeans sales: 65% sales increase rate. Source: MMA Global (2018-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lc-waikiki-denim-sales-increase
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<blockquote cite="https://lighthousedata.io/data/lc-waikiki-denim-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- sales increase rate for LC Waikiki jeans sales<br><small>Source: MMA Global (2018-05) · <a href="https://lighthousedata.io/data/lc-waikiki-denim-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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