B
Evidence Grade B
Safe to Cite
Dated
7%
7% -- campaign awareness lift for LC Waikiki Bosphorus denim video ad campaign (2018-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2018-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier A
https://mmaglobal.com/casestudies/lc-waikiki-raising-brand-awareness-and-boosting-sales-facebook-vid… ↗
Source Article
LC Waikiki: Raising brand awareness and boosting sales with Facebook video ads
Original Research
MMA Global
· Original study ↗
Methodology
7 percentage-point lift in campaign awareness from the Facebook/Instagram campaign, May 8–31, 2018
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LC Waikiki Bosphorus denim video ad campaign: 7% campaign awareness lift. Source: MMA Global (2018-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lc-waikiki-campaign-awareness-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lc-waikiki-campaign-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- campaign awareness lift for LC Waikiki Bosphorus denim video ad campaign<br><small>Source: MMA Global (2018-05) · <a href="https://lighthousedata.io/data/lc-waikiki-campaign-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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