B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- campaign sales lift for Lay's Do Us a Flavour campaign (2012)
Sales rose by 12% following Lay's 'Do Us a Flavour' campaign in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lay's / PepsiCo
Primary
Tier C
https://www.aroscop.com/what-does-it-take-to-achieve-smart-control-over-your-campaigns/ ↗
Source Article
Achieve Smart Control Over Your Campaigns with Aroscop
Original Research
Lay's / PepsiCo
· Original study ↗
Methodology
Single brand campaign case study (crowdsourced Facebook flavor campaign)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lay's Do Us a Flavour campaign: 12% campaign sales lift. Source: Lay's / PepsiCo (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lays-do-us-a-flavour-sales-increase-12
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<blockquote cite="https://lighthousedata.io/data/lays-do-us-a-flavour-sales-increase-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- campaign sales lift for Lay's Do Us a Flavour campaign<br><small>Source: Lay's / PepsiCo (2012) · <a href="https://lighthousedata.io/data/lays-do-us-a-flavour-sales-increase-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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