B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- blended mer improvement for Google + Meta layered campaigns — Indian jewellery D2C (2025)
Layering Google and Meta ads typically delivers 20% to 30% better blended MER than either platform alone for Indian jewellery D2C brands.
- Reported as a range: 20 to 30%
- Agency-observed pattern/estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kyros Solution
Primary
Tier C
https://kyrossolution.com/blog/google-shopping-vs-meta-ads/ ↗
Source Article
Google Shopping vs. Meta Ads: Which One Should Your Jewellery Brand Prioritise? - Kyros Solution
If you run a jewellery brand in India or anywhere else in the world, you have probably had this exact conversation with your team or your media buyer. The Meta Ads dashboard says reach is climbing, the Google Shopping dashboard says ROAS is healthy, and somewhere in the middle, the founder is asking…
Original Research
Kyros Solution
· Original study ↗
Methodology
Range 20–30%; midpoint extracted. Agency-observed pattern
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google + Meta layered campaigns — Indian jewellery D2C: 20% blended mer improvement. Source: Kyros Solution (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/layered-platforms-blended-mer-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/layered-platforms-blended-mer-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- blended mer improvement for Google + Meta layered campaigns — Indian jewellery D2C<br><small>Source: Kyros Solution (2025) · <a href="https://lighthousedata.io/data/layered-platforms-blended-mer-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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