B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- share of leaders reporting strategy changed by pandemic for law firm business development and marketing leaders (2021)
95% of law firm BD and marketing leaders reported that their client development strategy had been changed by the events of the pandemic.
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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Briefing
Primary
Tier A
https://www.briefing.co.uk/reports/bd-and-marketing-leaders-2021/ ↗
Source Article
Business development & marketing leaders 2021 - Briefing
INSIDE
How has the world of the law firm marketing and business development leader changed during a year of unprecedented disruption?
WHAT'S ALL THIS?
More than half of Briefing law firm business development and marketing leaders in 2021 tell us that this business area now has a seat on the firm’s m…
Original Research
Briefing
· Original study ↗
Methodology
Briefing survey of law firm BD/marketing leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
law firm business development and marketing leaders: 95% share of leaders reporting strategy changed by pandemic. Source: Briefing (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/law-firm-bd-strategy-changed-pandemic-95pct-2021
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<blockquote cite="https://lighthousedata.io/data/law-firm-bd-strategy-changed-pandemic-95pct-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of leaders reporting strategy changed by pandemic for law firm business development and marketing leaders<br><small>Source: Briefing (2021) · <a href="https://lighthousedata.io/data/law-firm-bd-strategy-changed-pandemic-95pct-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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